As marketers you know that content is king. But how do you position
your content to maximize your initial spend? And further, how do you
position differently by Geography, Vertical, and Persona? If we
outmaneuver our competition, we end up with better conversations from
sales to customer, and ultimately better conversion on our spend. The
goal: greater returns and a larger budget for 2015!
This Webinar, February 26, will run through the key process checkpoints to design a custom content strategy, including:
Click here to register, listen in on the experiences of others, participate in a live Q&A, and walk away with actionable strategies for your own organization.
This Webinar, February 26, will run through the key process checkpoints to design a custom content strategy, including:
- Tactics to leverage to support the buyer's journey: Awareness, Consideration, Credibility, and Evaluation
- Cost-effective strategies that won't break the bank
- Specific nuances to consider by Geography, Vertical, and Persona
- Tracking and scorecarding
Click here to register, listen in on the experiences of others, participate in a live Q&A, and walk away with actionable strategies for your own organization.
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