Activating a Social Media Strategy within an Organization

Activating a Social Media Strategy within an Organization - A Guidebook Summary of Consumer Electronics Company

 

Problem: 

Consumer Electronics Company recognizes the opportunity presented

by (and the risk of ignoring) online brand‑related conversations and

needs to develop a social media strategy along with the processes and

capabilities to implement it successfully.

 

Solution: 

Consumer Electronics Company uses a systematic approach to create

and activate a social media strategy throughout the organization. This

approach includes:

 

• Developing the strategy and creating organizational buy-in

• Identifying the specific capabilities needed to operationalize the strategy

• Selecting the appropriate talent and channel for the launch

• Providing rules of engagement and training to implement the strategy

• Creating a process to listen and respond to online conversations

• Tracking progress in driving engagement and sales opportunities 

 

Read the 3 - Page Excerpt of the Best Practices Guidebook