A case study of a well-known organization that recognized the opportunity presented by online, brand-related conversations and as a result, developed a social media strategy to implement this successfully.
This organization uses a systematic approach to create and activate a social media strategy throughout the organization. This approach includes:
• Developing the strategy and creating organizational buy in
• Identifying the specific capabilities needed to operationalize the strategy
• Selecting the appropriate talent and channel for the launch
• Providing rules of engagement and training to implement the strategy
• Creating a process to listen and respond to online conversations
• Tracking progress in driving engagement and sales opportunities
Download this complimentary white paper here: http://bit.ly/1gVfFaB
This organization uses a systematic approach to create and activate a social media strategy throughout the organization. This approach includes:
• Developing the strategy and creating organizational buy in
• Identifying the specific capabilities needed to operationalize the strategy
• Selecting the appropriate talent and channel for the launch
• Providing rules of engagement and training to implement the strategy
• Creating a process to listen and respond to online conversations
• Tracking progress in driving engagement and sales opportunities
Download this complimentary white paper here: http://bit.ly/1gVfFaB
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