Even the most successful social media strategy had to start somewhere. Organizations that have been monitoring the social media landscape often ask the same questions: Where to Start? Where do I go next? Does it matter?
How Do Users Spend Their Time Online?
The social media landscape is populated by hundreds of platforms. On the leading edge of the usage curve are platforms such as:
*Foursquare: A location-based mobile application.
*Pinterest: Where users can “pin” pictures and stories related to communities of interest.
*LinkedIn: A recruitment and business networking site.
*YouTube: A platform for streaming video distribution.
*Facebook:where users engage in personal and business interactions.
The user engagement of social media cannot be underestimated: Nearly one in five minutes online is spent on social networks today. One in seven minutes spent online are spent on Facebook. Twitter reaches one in ten global online users.
Read More: http://frostftp.com/JE/Events/mar/ES_IBM.pdf
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